This regular bulletin has sought to find stories, whether good news or bad, about civilian life in Afghanistan, away from the fighting. It's the flipside of the media mantra 'if it bleeds, it leads'. It's compiled by Elayne Jude of Great North News Services
USAID offered a 90-day "trial" contract, with a possible extension, for someone to take "timely, attractive visual images" of USAID projects in Afghanistan for their public relations work.
The copy ran: "In Afghanistan, negative images flood both social and conventional media with little counter. This makes fresh, regularly updated photographs of USAID work . . . critical for effective social media messaging."
"Professional-quality" shots were sought for their Afghanistan public outreach program, including the website, Facebook page, Twitter feed and Flickr photograph feed. USAID are seeking to correct a public image of their work which is is negative or misleading.
USAID stated that "news photographs by their very nature focus on the negative." They felt "unable to compete . . . because of lack of skill and security limitations." .
One of the qualifications listed was an ability to do "unlimited travel in country." (as the State Department warns US citizens against inessential travel - see page 2).
After inquiries by the Washington Post, a USAID spokesman e-mailed the newspaper to say the announcement "was to help inform Afghans" about the agency's projects but that it "did not appropriately articulate that purpose and is being reevaluated." It no longer appears on the agency's website.













